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The ultimate how-to book about brand storytelling Brand storytelling is all the rage in marketing. But few books explain how to go about cultivating and promoting that story. This is the book that does. "StoryBranding 2.0" is an updated edition of the award-winning, best-selling book that has sparked enthusiasm among marketing luminaries, CEOs, entrepreneurs, and personal branding advocates. Developing your brand's story must start with an understanding of what a story really is and how it is structured. Then, using this essential structure as scaffolding, you can begin to answer specific questions that will help you develop your brand's most authentic story--the story that will do the most to capture the hearts and minds of prospects. As your brand sets out to overcome obstacles in order to achieve its goals, you will: - be guided every step of the way towards defining who your brand is and why it exists. - learn how to use a unique immersion technique that will help you achieve greater empathy with your most likely prospects. - know how to overcome controllable obstacles standing in the way of your brand's success. - learn how to tell your brand's story so that it truly resonates with prospects. - find ways to galvanize support for your brand's story throughout your organization. - see how the StoryBranding process can be applied to you personally and in everyday selling situations. Written by a thirty-five-year veteran of marketing and advertising who has worked on major national brands, this is the ultimate how-to brand-planning book for professionals and beginners alike. Besides being instructive and full of real-life examples, it is highly entertaining, as the author recounts experiences he's had during his long career as an advertising executive.

Why givers - not takers or matchers - win big. Perfect for anyone who enjoyed QUIET or THINKING FAST AND SLOW. The motivations behind today's most successful leaders and entrepreneurs come to a simple yet decisive explanation: there are people who give, people who take, people who match, StoryBranding 2.0': Creating Standout Brands Through the Purpose of Story download epub and people who fake. Our world is filled with these givers, takers, matchers and fakers. Amazingly, those who succeed (not only personally but for their clients and companies) don't take or match. They give. (Although they're not necessarily philanthropic.) GIVE AND TAKE presents the fascinating secrets to givers' success. The results are unequivocal: givers gain big. Jack Welch, Richard Branson, Jon Huntsman Sr. - all of them are givers. In a world in which so many takers such as Bernard Madoff and Raj Rajaratnam have ruined lives and reputations, this book will reassure readers that the real power lies in becoming a giver. Since the vast majority of people aren't born givers, Grant not only presents the case for why givers win, he also offers their hidden strategies for winning.

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Author: Jim Signorelli
Number of Pages: 296 pages
Published Date: 25 Feb 2014
Publisher: Greenleaf Book Group Llc
Publication Country: Austin, United States
Language: English
ISBN: 9781626340312
Download Link: Click Here
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